The goal was to create a digital presence for the brand, establishing credibility and converting visitors into attendees.

The College of Arts & Media at GCU recently added a gaming design degree, and wanted to promote it in a big way. The idea was a conference all about the gaming industry, showcasing how expansive it was. This conference would span over two days and feature industry speakers, Esports competitions, and student vendors.

The GAME Conference needed a digital presence. Because this was a brand-new event, we had to reach a large audience and establish credibility. The site needed to have a clear CTA (ticket purchasing), event information, schedule, and speaker bios.

The research stage consisted of competition analysis, user research as well as visual research.

After researching this topic, I moved on to ideation & branding. I had a limited timeline for the first phase of this project so I created a simple wordmark for the brand. I experimented with variations of the original logo, and with some client feedback reached a final design. I created a color palette, selected fonts and implemented them in the site.

With the brand created, the next step was to move on to wireframes. The goal of the site was to generate leads and provide a digital presence for the brand. All the copy for the site was provided initially so my role was to lay it out in a clean and readable way. I accomplished this by providing plenty of white space and keeping things organized neatly.

After creating and refining the wireframes, I designed out the comps in Figma. The client wanted a sporty-but-professional look so that is what I delivered. I designed custom icons, elements and polished it up.

Once the comps were approved, I built the site out in Webflow, making it fully responsive at desktop, tablet and mobile breakpoints.

Throughout the project, I was in communication with the client and provided many small changes to the site. Most of these were copy-related and were super simple. The client was extremely satisfied with the final product.

After the initial design/build, I was tasked with adding a few new pages to the site to further develop the site. These consisted of a Bio, About & Speaking page. Same as the original process, this addition followed the steps of wireframes, comps, review and build.

Peak Performance Consulting needed a digital presence, and that was solved by creating a landing page to generate leads. This project provided me the opportunity to go from a concept to a live site in a short span. I had constant client communication and it greatly improved my skills.